Buisjes & Beugels +++ which means 'tubulars and braces', was founded in 2005 by dutch product designer and mother Kellie Smits.
Kellie started designing kids fashion collections, which were a great succes, as she won the Kèk Trend Awards 2006 with her second collection. After three years she delivered her collections to 45 countries worldwide.

In 2007 the Buisjes En Beugels +++ webshop was launched. And soon Kellie started to add 'guest labels' to her assortment. More and more unique and personal labels, which she found via internet, were added and the webshop became more and more succesfull.
Because Kellie is originally a product designer she desired more and more back to design products next to fashion. In 2009 she designed INSEKT desk, in 2011 it was ready to be launched on the international market and in 2013 it became the IMM Interior Innovation Award Winner!. We cannot think of BB+++ now without thinking of INSEKT!

Her muses are her sons Elvis & Djek, who are her dress models and sometimes do small jobs, like stamping the envelops or selecting the boys clothes while buying new season. Her husband is her ever mirror and mental support. In 2015 the webshop is re-opened after a year of closing due to private issues. Kellie's heart is with her family, beautiful designed products, fashion, interior, plants & flowers, photography and many more....... Click here to watch her home and studio in VT wonen magazine. Please be welcome and enjoy the beauty and quality...