Floris Hovers

Floris Hovers “Growing up is one of the worst things that can happen to a human,” Floris Hovers says earnestly. “I would much rather have stayed a child. Our problem is that we think too much,” he says. “Children just play and learn and question things. We need to see something before we believe it.” Hovers, who set up his studio in 2006 after graduating from Design Academy Eindhoven, applies the same childlike candour to all his toy and furniture designs, achieving a rigorous simplicity that appeals to children and adults alike. At the Milan Furniture Fair this year, he presented Flessenboot, a charming kit of coloured sail, mast and rudder that can be strapped on to an empty shampoo bottle to make a rudimentary toy boat. Anyone who has bought a toy for a child, only to find they’re more interested in playing with the box, can appreciate Hovers’ line of enquiry for Flessenboot. Its design tempts the imagination; its art is in inviting play rather than instructing it. “There has to be a part of the toy that people can fill in for themselves,” he says. “And there has to be something recognisable; something timeless.” he says. Like Flessenboot, the pleasure of Archetoys lies in reduction: the ways they allude to a vehicle’s form and use without being so explicit as to spoil the game. At around €130 per car, Archetoys aren’t cheap. And now that Hovers has stopped making them, they’re more likely to end up as collectables for design lovers than children’s playthings. The price reflects the fact that they are handmade in small quantities; each is an original. But he sees this in a positive light. Archetoys are too expensive to throw away, unlike most of the cheap imports from China, India and Sri Lanka. He believes the fads and trends of disposable toys lead to an unsustainable consumer attitude. The RAL colours of Hovers’ Archetoys are a homage to the legibility of the system and the associations it has engendered in us. “Every child knows that a fire car is red with blue lights,” he says. “The system is very clear and that’s what I like.”

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  1. Bottleboat

    Floris Hovers

    Bottleboat

    Regular Price: €16.00

    Special Price Excl. Tax: €10.33 (outside E.U.) Incl. Tax: €12.50

    A fun toy needs not to be expensive and made of first hand materials by known toy brand. It can be made out of garbage or empty containers like the Bottle Boat from Floris Hovers that is made from empty shampoo bottles. With some other tools like sail and the like, a toy boat is made.
    This toy surely will create a fun and memorable bathing moments to you little ones without spending so much money while keeping the environment safe at the same time, as it surely will allow parents to give their child fun toys without buying new ones and reduce landfills as parents recycle their empty shampoo bottles. Learn More
  2. Car 5 archetoy

    Floris Hovers

    Car 5 archetoy

    Regular Price: €104.95

    Special Price Excl. Tax: €62.81 (outside E.U.) Incl. Tax: €76.00

    The “Arche Toys” are made of steel cylinder profiles and the wheels made of wheel bearings. Each individual toy is handmade in Floris Hovers design studio, from concept drawing to the finished product. Looking at the timelessness of the designs, you could argue no period or decade that can be put on these designs, though there is an underlying sentiment towards past times. Learn More

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