Popupshop is a danish kidslabel which is aiming to create timeless organics. Therefore their products are basic, classic, and always in-style clothes, easy to wear, mix, and match. They do our best to build a company that utilizes innovative sustainable fabrics, and seek to become a affordable, natural and logic choice for modern basics. With this in mind, their pursue is to make a fair product both for the customer and for the people involved in all stages of production. All with the common aesthetic to be simple and easy, striving to be a product for everyone. Popupshop.net was founded in 2007. Their big sister is BASE range for adults, which is designed by the same designer.